In the world of business, we spend a lot of time focused on strategy—marketing plans, customer acquisition, hiring, inventory, and the bottom line. But sometimes, the most powerful tool for growing your business isn’t found in a spreadsheet or strategy session. It’s found right on your face.
In 1939, Dale Carnegie shared a powerful ancient proverb in his bestselling book on communication:
"A man without a smiling face must not open a shop."
That wisdom is still relevant today—maybe more than ever.
Whether you run a local bakery, a growing e-commerce site, or a consulting firm, your ability to connect with people is what keeps your business alive. And one of the simplest, most effective ways to do that?
Smile.
Smiling Boosts Customer Experience and Employee Morale
Smiling—even when it’s forced—triggers a release of brain chemicals like endorphins, dopamine, and serotonin. These natural mood boosters lower stress, enhance focus, and even strengthen your immune system.
But the benefits don’t stop with you.
In business environments, leaders set the tone. When you smile at your team, it builds trust. When you greet customers with warmth, it improves their experience and makes them more likely to return. Studies show that people mirror the emotional expressions of those around them. That means your smile can literally transform the energy in a room.
Looking to improve employee morale? Trying to create a more positive customer service experience? Start with your smile.
Your Smile Is a Business Advantage
In a competitive marketplace, customers don’t just choose products—they choose people. A kind, welcoming demeanor builds loyalty faster than any loyalty program. A manager who smiles builds more motivated teams. A brand that radiates warmth builds trust.
The best part? This “strategy” costs absolutely nothing. It requires no training, no software subscription, and no meetings. Just a choice. A conscious decision to lead with presence and positivity.
Leadership Is Emotional Intelligence—In Action
When the pressure is high—deadlines, supply chain delays, tough conversations—it’s easy to let stress show. But as a business leader, your emotional intelligence sets the tone.
Choosing to smile—even in challenging moments—isn’t about ignoring problems. It’s about creating a space where solutions can grow. It’s about showing your team and your customers: “We’ve got this, together.”
Smiling Builds Better Business and a Better World
Business isn’t a solo race. It’s a group project. So is life. Every day, with every person who walks through your doors or logs into your website, you have a chance to make the world a little brighter.
Your smile is your superpower.
Use it to lift your team. Use it to welcome your clients. Use it to build something better.
Let your smile lead—and watch what grows.
Eileen Voyles and Maria Mrozowski of Hershey High School at a recent Hershey Rotary Club meeting.
