On Small Business Saturday, shoppers across Pennsylvania's Midstate region flocked to local stores, significantly boosting small businesses' visibility and sales. This annual event, initiated by American Express, emphasizes the importance of supporting community-based retailers over larger chains.
Some shoppers have embraced the tradition of visiting different towns each year to purchase unique items, such as Christmas ornaments, creating lasting memories and supporting local economies. For small business owners, the increased foot traffic from Small Business Saturday is crucial, often setting the tone for future success. One small business owner noted that the event introduces new customers to downtown shops, helping to build a loyal clientele and strengthen the local business community.
Read more at: ABC27: https://www.abc27.com/local-news/midstate-shoppers-shop-small-on-small-business-saturday/
