PR and marketing services for businesses, small to large

I started my business because I knew that there was a lack in the client relationship between agencies and their clients. I really, truly feel like marketing should not be an exclusive club. I wanted to get people the support that they need without being swindled into all these other things agencies might want to sell.

When I started Street Cred after doing freelancing, the clients just came through word of mouth. I did not do any outreach. And it showed me that my business model is going to be beneficial to a lot of people. 

Knowing that I'm helping people. I buzz with excitement when I get something for a client, when I know that they're going to be featured on air, when there's an article that comes out that highlights them the way that they want to be highlighted. It's such a wonderful feeling.

Transparency. PR is truly a beast that you have to tame, I want clients, when they leave me, to leave because we’ve accomplished the goals we set.  I spent five to seven years of my life working for different agencies and realizing they were all the same; they promised life on a silver plater but couldn’t deliver. But those experiences helped me create what I have now and transparency is a big part of it. 

Take the first step! I mean, with Street Cred, I took the first step in April last year, and look where I'm at now. It's all about starting where you are.

“Live in day-tight compartments.” That’s from Dale Carnegie. It’s the same principle as watertight compartments on a ship. In the same way, we can live each day concentrating only on what is happening at those moments, ignoring the mistakes of yesterday or the stress of tomorrow. 

Oh, I’m a big Mets and Jets fan. Unfortunately, our New York teams do not provide lots of love to us, but it's always fun to watch them. I was born in PA, but my family is from New York and I definitely have that blood running through me.